PPD

Overall I feel that this project has gone really well, I feel like I have put together a real life business plan that I could put in to place after I finish my degree. I have used theory, both primary and secondary research to support my plan and from these I feel that I have identified that there is a gap in the market for a sole trader social media manager.

The lectures have been very informative in telling us what to include in our plans and helping to guide us along this project. I feel that I have worked hard each week in order to complete a successful plan. Asking any questions that are needed along the way.

The most exciting element of this project has been the creative side, I feel like I have shown my creatively along side my academic skills within this project. I enjoyed making the video and this project has helped me to develop my iMovie maker skills and I feel that this is really important because if I put my business plan in to place I wanted to show of my creative skills to the potential target audience as much as possible.

The most challenging part of the business plan was putting together the sales forecast, however after primary research and seeing that there is a need for a social media manager within the independent and start up business sector I gathered that I could gain 1-3 new clients every 3-4 months.

The academic theories that we have learnt through the year have been very useful and have helped me form and idea of how these can be put in to place when planning and marketing a new business idea. I understand the importance of these models and how they can help make a successful business. Particularly with PESTEL as it allow you to look at the wider environment and how this could have an effect on your business.

I have been very organized and prepared through the whole of this project, which has allowed me to compete my work on time without any stress, or worry and this gave me time at the end of the project to go over and improve any work that was needed. 

Another major aspect to this report for me was research, I wanted to make sure that every point I made I was about to back it up with both primary and secondary research this way I was about to show my business idea was viable. I did this by completing secondary online search and by reading books. As well as primary research interviewing business owners and asking shoppers to complete a survey regarding online and social media.  

I feel happy to have completed my 2^nd year with the knowledge, academic and research skills to complete and in-dept report. And feel that is term has prepared me for my 3^rd year of studies and the working world.

Introduction

A quick in introduction behind my business idea for our 3rd term project. I wanted to start a freelance project that I could realistically set up when I leave university.  

Social media management for fashion & lifestyle start up and independent businesses. Helping your business to grown online.

I feel that there is a gap in the market for this idea. Many start up or independent companies are struggling to kept up and compete with the major high street and designer retailers. This is because the fashion industry has turned digital and many independents have little or no existence of their business online. 

This is where my social media management idea comes in to place. I will set up and manage companies social media until they are at a level where they are able to take it over themselves. This will include styling, photography, video making and content across all social media channels. 

My marketing idea behind my business plan is to create a 'mock up' campaign that could be used for a fashion/lifestyle company this will also have a theme behind it. In order to show companies an example of a campaign I could put together, therefore they have a stronger idea of how I could help them. 

Promotional Video

             

The promotional video for my brand, is a Spring Lookbook that could be used to promote a fashion company/clothing range. A link to the video will be sent to potential clients with a link via a great outdoors postcard.

The main idea behind the video is to give potential clients and idea of how I could promote their brand via online videos. 

Instagram Promotion

Here are some way's of how I could use Instagram to promote some companies using social media. 

Postcards

Today I made these postcards to help promote my social media management business. Due to being a sole trader my budget for marketing is very low. Therefore I am relying heavily on social media and word of mouth.

However I will research in to small start up companies and independents and they them in the post some business cards and a postcard, the post card will have a QR code on it as shown above. This will link to a blog where they will be the promotional video and examples of my mock up campaign work to show what sort of work I can do to help promote companies via social media. 

Storyboard

Please click see more to read about the background of the video

Mood Board for Business Idea

Click read more to see full references for mood board